Members think you should know how long they have been members.
What do you need to attract and engage more members? A better brand? A more compelling marketing story? Great marketing strategies? And perhaps some innovation in new product offerings? To help you do any or all of these things right you need to accurately and completely understand your member’s problems, goals, needs, options and emotional […]
Installing a new AMS, documenting internal systems and cleaning the database are top priorities for many associations. Projects like these are “administrative”. They are internally focused and generally are more about staff efficiency than the member experience. Is there a giant internal administrative project your association is working on? Or a list of a bunch of little administrative […]