When do you make member research a priority? When you are stuck. When the not knowing the answer to a question is holding your organization back. — Amanda Kaiser The best nonprofit or association rebranding projects (and other larger marketing, strategy and innovation projects) start with member, donor or community research. This is the […]
How do Associations Attract Younger Members?
While not a new conversation this is becoming a bigger issue in association circles. Association staff look at their attendees and notice much more white hair than in previous years. Then they look at their data and sure enough the average age of members is in the 40’s or 50’s. Alarm bells start sounding because […]
Helping Our Members Matter More
We help our members become: Profitable Efficient Effective Known Helpful Safer Informed Connected Happier When we do this well we help our members matter more. That may be the the top goal of every association; helping our members matter more. But we can only help our members more when we know what to help them […]