When someone is a low-performer, it is the way they are. Conversely, when someone delivers a less than stellar performance, they can improve.
When we think about association value we tend to think about dollars and cents. Is membership worth $400? Is the conference with travel worth $5,000? That benchmarking report, is it worth $500? Our members are not only counting pennies. They are also very protective of their time. Is it worth my time and attention to […]