Smooth The Path

Member Informed Strategy, Innovation & Marketing

March 19, 2019 By Amanda Kaiser

Free Membership Can Be Risky

Should associations be in the business of offering a free membership?

Filed Under: Association Value Tagged With: content marketing, content strategy, decision to join, free, frictionless, gifts, sample

June 12, 2018 By Amanda Kaiser

Encourage Your Speakers to Engage Conference Participants

Six ways to engage participants and speakers in your conference.

Filed Under: Conference, Member Engagement Tagged With: association conference, conference, conference culture, conference experience, content strategy, networking, speakers

October 30, 2013 By Amanda Kaiser

Customer Buying Cycle

Here’s an interesting idea for every marketer featured on the Twist Image Podcast on the idea that potential customers and members are always in one of three stages of the buying cycle and 90% of the time marketers are focused on only one of the three. Broadly  Avinash Kaushik, Digital Marketing Evangelist for Google, describes the three stages […]

Filed Under: Attracting Customers, Delighting Customers, Developing Solutions, Marketing Ideas Tagged With: buying cycle, content strategy, potential customers, purchase cycle

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