Should associations be in the business of offering a free membership?
Take a look at your awareness marketing and the marketing messages that are sent to unaware non-members. Is the story you are telling the one they care to hear?
If your job is to attract new members, grow member engagement and retain members then your job is a big one. More than advertising or communications you need to tell a story if you are to be successful. It is hard to tell the story when you don’t have a part to play in creating […]