Lets grab the latest benchmarking study and see what our members make on average per year. Divide that by 2000 hours, a rough estimate of the hours they work a year. Now we know what an hour of their workday is worth to them. Is it: $20 $45 $70 $150? In fifteen minutes they can […]
What is more valuable to an association? What works better? Which of these help us achieve our goals: On-boarding programs or lapsed-member programs? Seeking to please everyone in our industry or profession or solving the problems of a or a few core segments within our industry or profession? Messaging to members or connecting with members? […]
Associations with members who experience a strong AVTP have more engaged members for the duration of the memberships.