We can’t just keep adding new products, benefits and services. At some point we have to take away.
With so much existing complexity we tend to complicate things even more in our associations. This slows us down if not stops us altogether.
Typically most of us don’t communicate this way in real life so why do so many marketing communications communicate this way? Related: Are you leading with a simple story? Does your brand connect with your members? Storytelling is different marketing