Choose from an assortment of tools to make your case.
Engaging Associations Use the Words Their Members Use
Nothing pegs you as an industry outsider faster than using the wrong language.
Why You Need To Use The Words Your Members Need To Hear
Lose weight without an audience. There are at least a hundred maybe a thousand ways of saying “want to lose weight by exercising?”. Describing how you do that exactly is complex and varies widely by end-user. Not benefits, emotions A home-gym sales man may hear customers say over and over again “I’d like to build […]