Choose from an assortment of tools to make your case.
Nothing pegs you as an industry outsider faster than using the wrong language.
Lose weight without an audience. There are at least a hundred maybe a thousand ways of saying “want to lose weight by exercising?”. Describing how you do that exactly is complex and varies widely by end-user. Not benefits, emotions A home-gym sales man may hear customers say over and over again “I’d like to build […]