Smooth The Path

Member Informed Strategy, Innovation & Marketing

  • Home
  • Speaking
    • Presentations
    • Upcoming Events
    • Happy Event Organizers
    • Happy Participants
  • Resources
    • Virtual Networking Incubator Roundup
    • Associations of the Future
    • New Member Engagement Study
    • Association Industry Innovation Research Study
    • New Strategies for Member Onboarding, Engagement, and Retention E-book
  • Blog
  • About
  • Contact

June 6, 2019 By Amanda Kaiser

Tools for All the Influencing You Need to Do

Choose from an assortment of tools to make your case.

Filed Under: Association Marketing, Association Strategy Tagged With: association marketing, communications, influence, influencer, member communications, soft skills

October 2, 2018 By Amanda Kaiser

Engaging Associations Use the Words Their Members Use

Nothing pegs you as an industry outsider faster than using the wrong language.

Filed Under: Association Marketing, Association Strategy Tagged With: association marketing, association marketing communications, communications, email messaging, marketing messaging, marketing strategy, member communications

December 2, 2013 By Amanda Kaiser

Why You Need To Use The Words Your Members Need To Hear

Lose weight without an audience. There are at least a hundred maybe a thousand ways of saying “want to lose weight by exercising?”. Describing how you do that exactly is complex and varies widely by end-user. Not benefits, emotions A home-gym sales man may hear customers say over and over again “I’d like to build […]

Filed Under: Member Insights, Member Marketing, Member Research, Messaging to Members Tagged With: communications, emotional benefits, features & benefits, marketing messaging, member insights, member messaging

Follow

  • Facebook
  • LinkedIn
  • Twitter
  • YouTube

Sign up for member insights & association inspiration.

Work With Me

Recent Posts

Association Strategy
Association Marketing
Association Innovation
Association Leadership
Association Value
Member Experience

Member Engagement
Member Research
Member Insights
Conference
Membership

Member Research

Blog

About

Happy Clients

Speaking

Popular Presentations

Contact Us

More Resources

Copyright © 2022 Amanda Kaiser