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July 12, 2018 By Amanda Kaiser

When Members Believe the Association is Their Cause

When your members think the association is their cause, the association’s strategy, innovation plan, and marketing messaging might not be hitting the mark.

Filed Under: Association Innovation, Association Marketing, Association Strategy Tagged With: association benefits, cause, engaged members, member belonging, member insights, member needs, member opinions

November 21, 2012 By Amanda Kaiser

Having Passion Makes Great Businesses

“Social entrepreneur” seems to be a growing trend in business. In some ways this feels new a business with a cause. I think the reason why so many are successful inĀ  is because there’s a passion there. I am reading an article in Wired about Mary Meeker, a well-known venture capitalist. She says that making […]

Filed Under: Branding, Developing Solutions, Innovation Tagged With: cause, dedicated, passion, story-telling

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