Smooth The Path

Member Informed Strategy, Innovation & Marketing

  • Home
  • Speaking
    • Presentations
    • Upcoming Events
    • Happy Event Organizers
    • Happy Participants
  • Resources
    • Virtual Networking Incubator Roundup
    • Associations of the Future
    • New Member Engagement Study
    • Association Industry Innovation Research Study
    • New Strategies for Member Onboarding, Engagement, and Retention E-book
  • Blog
  • About
  • Contact

May 26, 2015 By Amanda Kaiser

The Big Benefit Associations are not Providing Enough Of

Most of our associations serve members who are at the highest levels of their careers. Managers, directors, VP’s, CEO’s and owners are who we tend to seek to serve. In my own career while charging up the corporate ladder, I noticed that the higher I got the more lonely my work life became. No longer […]

Filed Under: Member Experience Tagged With: business relationships, connect, connecting, connection, networking, niche, relationships

June 26, 2013 By Amanda Kaiser

How to Hire a Great Marketing Consultant

Whether you are looking to develop a business strategy, launch new products, improve your website, dive into SEO or develop a marketing plan here are three attributes to look for when hiring a skilled marketing consultant. 1. Customer Focused Look for someone who puts understanding the customer first in their methodology. It is hard for […]

Filed Under: Hiring a Consultant Tagged With: business relationships, customer centric, customer experience, relationship, strategy, tactics

May 1, 2013 By Amanda Kaiser

Old Sales vs. New Sales

Sales and marketing folks have so abused customers over time that everyone has a heightened Distrust-O-Meter. That fast talking, slick, perfectly polished sales person makes people cringe. Leading off the meeting by presenting a beautiful deck of what the company can do can actually be a turn off. High pressure sales makes people want to […]

Filed Under: Avoiding Business Problems, Sales Tagged With: authenticity, business relationships, connection, honorable, transparent, trust, trust in business

Follow

  • Facebook
  • LinkedIn
  • Twitter
  • YouTube

Sign up for member insights & association inspiration.

Work With Me

Recent Posts

Association Strategy
Association Marketing
Association Innovation
Association Leadership
Association Value
Member Experience

Member Engagement
Member Research
Member Insights
Conference
Membership

Member Research

Blog

About

Happy Clients

Speaking

Popular Presentations

Contact Us

More Resources

Copyright © 2022 Amanda Kaiser