Most of our associations serve members who are at the highest levels of their careers. Managers, directors, VP’s, CEO’s and owners are who we tend to seek to serve. In my own career while charging up the corporate ladder, I noticed that the higher I got the more lonely my work life became. No longer […]
How to Hire a Great Marketing Consultant
Whether you are looking to develop a business strategy, launch new products, improve your website, dive into SEO or develop a marketing plan here are three attributes to look for when hiring a skilled marketing consultant. 1. Customer Focused Look for someone who puts understanding the customer first in their methodology. It is hard for […]
Old Sales vs. New Sales
Sales and marketing folks have so abused customers over time that everyone has a heightened Distrust-O-Meter. That fast talking, slick, perfectly polished sales person makes people cringe. Leading off the meeting by presenting a beautiful deck of what the company can do can actually be a turn off. High pressure sales makes people want to […]