Members have expectations based on the promises we make. Every promise kept is a step toward engagement.
Each time we say we love our members then develop policies that protect the association, each time we say we are the best, the premier then send out a badly designed bit of content, each time we say we provide great member service then don’t return calls, each time we say we are focused on […]
Your association’s brand has 5 elements. We tend to heavily focus on look. How does our website look? How do those brochures look? Look is just one of five elements – all of which are critically important. 1. Look is the colors, design, photographic style, illustrations, logo, patterns and fonts that you use on your […]