Are you branding a new product or naming it? How many brands and sub-brands can an association have? It turns out, not many.
Our purchase decisions are largely based on affinity. People like me buy this brand. People like me pay more for this coffee. People like me use an iPhone. People like me join this organization. People like me support this cause. People like me speak at conferences like this. Using the lens of affinity, marketing becomes […]
Have you been to Epcot and seen the IllumiNations fireworks show? If you have, you’ll know that saying fireworks show is an understatement. Yes there is fireworks but there also is: music fountains video a float explosions lasers narration lights water fire The show can be seen from all over the lake and it happens […]