Members notice the design of everything. Great design invites them to engage. Poor design stops them cold.
Over time we stop seeing all of the quirky, weird, slightly-lustrating things we do to members. Understand the term normalization of deviants and how this impacts your association.
Do we do enough walking in our member’s shoes? When was the last time we signed up for our own membership (or anyone else’s)? When was the last time we just attended one of our events, not worked them? When was the last time we shadowed a sales person, member services professional or watched one of our […]