Do you have one or two sore thumb members?
Association’s Insidious Customer Service Gap
There are hundreds of permutations of customer service (and member service). Recently KiKi L’italian asked about improving association customer service with social media: Seth Godin also talks about customer service and the gap that emerges between what you say you are going to do and what you actually deliver. But, there is another kind of customer service […]
Our Members May Not Trust Us
When did you learn that you couldn’t trust many corporations or bureaucracies? For me, I’m sure, it was a combination of things including bad customer service, poorly conceived marketing schemes and high pressure sales. But I do distinctly remember the first time I realized that buyer beware was true. In my early twenties I had […]