Optimizing helps us get better at what we already do well. But optimizing can’t be the only thing we do. There is a danger to this being our only focus.
Discontinuing is the flip side of innovating. To be able to innovate you need to know how to correctly stop doing something you’ve been doing. Do you need to discontinue an older benefit whose life-span has run the course? Or a non-dues revenue generator that never generated the revenue you hoped for? Or a project […]
The best innovations not only meet a need but also deliver an experience. One of the best at this is Apple of course. Every detail of a new product is calculatingly engineered, even something as small as the way the texture of product packaging feels in your hand. As you touch the Mac packaging for […]