Reflecting back on my year as a consultant serving the association community here are the nine things I’m most grateful for.
If you are an association marketer you’ve been hearing a lot about content marketing. Content marketing is one of the hottest buzzwords in marketing circles right now. It incorporates everything from video, infographics and articles to talking about channels like social media and blogs. Content marketing has been primarily about establishing your own stream of […]
If you find yourself or the staff talking about if we should blog, or tweet, or Facebook pull back from that conversation for a bit. Think about the end goal first. The association’s goals are to better meet member’s needs, to retain members, attract more new members and provide more services to members through non-dues […]