Think of some of the products, services or brands that you love the most. What comes to mind? There are hundreds of products, services and brands that we use, wear and interact with. Most of these we don’t think much about. Most of them are average. If there were a reason to switch to another […]
What Do You Have To Prove?
Our purchase decisions are largely based on affinity. People like me buy this brand. People like me pay more for this coffee. People like me use an iPhone. People like me join this organization. People like me support this cause. People like me speak at conferences like this. Using the lens of affinity, marketing becomes […]