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July 5, 2017 By Amanda Kaiser

Members Give False Positive Responses Because of the Sunny Future Bias

Members can not reliably tell us if they will renew, purchase, attend, read, use, or browse in the future.

Filed Under: Member Research Tagged With: accurate member responses, future focused, member research, qualitative member research, quantitative member research

October 5, 2016 By Amanda Kaiser

Why Didn’t Our Members Choose Us?

It is easy to get caught up in why members are not joining, buying or attending. Instead find out why those who are engaged do engage.

Filed Under: Association Strategy Tagged With: accurate member responses, association innovation, association marketing, association strategy, best members, connect with members, core members, engaged members, member acquisition, qualitative member research

December 3, 2013 By Amanda Kaiser

Member Focus Has To Be Association-Wide

The quickest way for hurting associations to fix what ails them is to better understand their members. We need to know member’s needs and empathize with their challenges; this is the path to learning how to serve members the best. Marketers tend to take ownership for this work but, the results become much more meaningful […]

Filed Under: member engagment, Member Insights, Member Research Tagged With: accurate member responses, customer service, member analysis, member feedback, member insights, member service, membership

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