Members can not reliably tell us if they will renew, purchase, attend, read, use, or browse in the future.
It is easy to get caught up in why members are not joining, buying or attending. Instead find out why those who are engaged do engage.
The quickest way for hurting associations to fix what ails them is to better understand their members. We need to know member’s needs and empathize with their challenges; this is the path to learning how to serve members the best. Marketers tend to take ownership for this work but, the results become much more meaningful […]