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Member Engagement Research

We need answers from members. Answers to questions like: why did you join, why do you renew, and what are your professional problems? Find out the answers to these questions and get results that are actionable, complete, and accurate.

What is Member Engagement Research?

Member Engagement Research is phone interview-style research. Why use phone interviews? Because this story-telling method of research is nimble enough to reveal both the tangible and intangible benefits your association provides members. Hear your member’s logical and emotional responses. Learn how members make decisions about value and their member experience. As an added benefit, members say they enjoy responding to this kind of research.

How your organization can benefit from Member Engagement Research

  • Glimpse future trends
  • Learn why members join, renew, and engage — or not!
  • Uncover why some members are at-risk and learn their indicators
  • Understand the value your association provides members, in their words
  • See where member need gaps exist and uncover viable new benefit, product, service, content, and event ideas

When do associations conduct Member Engagement Research?

Some clients conduct Member Engagement Research before developing a new member engagement plan or marketing plan. Some clients research before making changes to the organizational strategy. Some clients field this research before embarking on a push toward innovation. Member Engagement Research can feed your member engagement, marketing, organizational, and innovation strategies.

How do I learn more?

Could Member Engagement Research be the solution you have been looking for? Schedule a chat with Amanda.

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