Great member marketing stories include context. We not only know what members need but why they need it. Context is hard to get from a simple survey. Surveys don’t lead to great storytelling.
Monday I spoke with museum professionals about all the ways to attract various audiences using marketing storytelling. Storytelling is more effective than fact-based marketing, it connects with the receiver in a way that normal marketing can’t. We talked about examples of different kinds of storytelling, about how to tell if you’re telling the right stories […]
Over the last few decades there has been a rapid evolution in marketing communications strategy and branding. In fact the underlaying strategy is been flipped on it’s head. Marketers used to tell the story they wanted to tell. Now the most successful association marketers are telling the story members want to hear. Selling features and […]