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April 9, 2015 By Amanda Kaiser

Do Your Members Have a Job or a Calling?

Some of us think about our current job as a calling. For those of us who consider our job a calling, we are lucky. We are lucky we get paid to do something we believe in. We were at the right place, at the right time, and the opportunity coincided with the right time in […]

Filed Under: Association Strategy, member segmentation Tagged With: association value, delivering value, discovering value, matching needs with solutions, member segmentation, member segments, member value, segments, value

January 29, 2015 By Amanda Kaiser

Who Loves Your Association the Most?

Billboard for a local wine bar & steak house: “Because you just don’t celebrate with tofu.” GoPro print ad: “Footage for your friends who didn’t have the balls.” Overheard at an Apple store: “I bought a MacBook Air…. actually I feel a little like a rebel. I’ve worked in corporate all my life and always […]

Filed Under: Association Strategy, member segmentation Tagged With: belonging, best members, focused, member experience, member love, member-centric, target audience, target market, target members, targeted

January 20, 2015 By Amanda Kaiser

Our Associations are Not for Everyone

What is your association’s penetration? That is a tricky question. On the surface it sounds simple. The formula is: the quantity of members we have divided by the total quantity of the kind of professional we serve. If we have 3,000 brand managers as members and there are 250,000 professionals with the title of brand […]

Filed Under: Association Strategy, member segmentation Tagged With: engaged members, loyal members, member audience, member segmentation, member segments, members who love us, target members

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