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October 24, 2017 By Amanda Kaiser

A Cheaper, Faster Way to Conduct Your Member Listening Tour

If you don’t have the money or time to go on a listening tour you can still meet your goals using this method.

Filed Under: Association Innovation, Member Research Tagged With: listening, member insights, member problems, member relationship, member research, qualitative member research, starting relationships

July 5, 2017 By Amanda Kaiser

Members Give False Positive Responses Because of the Sunny Future Bias

Members can not reliably tell us if they will renew, purchase, attend, read, use, or browse in the future.

Filed Under: Member Research Tagged With: accurate member responses, future focused, member research, qualitative member research, quantitative member research

June 5, 2017 By Amanda Kaiser

Quantitative Points to the Starting Line, Qualitative Illuminates the Path

Quantitative methodologies show us where to focus. Qualitative methods illuminate that whole path.

Filed Under: Member Research Tagged With: association change, attract, declining revenue, member engagement, membership value, qualitative member research, quantitative member research

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