Associations have a huge untapped advantage over their for-profit competitors. Likely your competition is operationally focused. They are focused on squeezing a bit more profit out of the system. This is where an association can win!
What is our job? We tend to think of our work as a series of projects. It’s May, time for the annual conference. The board meeting is in July. Monthly we send out renewals. E-newsletters go out weekly and social media daily. Our job become a series of dates we race to hit. But what […]
Every beloved organization has the 1%. These folks are super engaged, super passionate or super ahead of the curve. They are the hundred skiers skiing the last days of the season on a mountain usually ambushed by 14,000 skiers a day. They are the ridiculously avid gamers who are financially supporting a video game developer years […]