Some organizations have an overwhelming quantity of rules, policies and procedures designed to protect the association. Each rule says to members, we don’t trust you. The trouble is these are the very people we are trying to build trust and relationships with. Sure you developed the rule because someone took advantage. What would happen if you […]
Your Members Want To Engage, Are You Letting Them?
Is there anything more important than returning a member inquiry? Non-response is prevalent in our industry (as well as most other industries) but it means many many lost opportunities. When you and your staff don’t respond quickly and with thoughtful answers members: Think you don’t care Find another solution Get frustrated Detach and become less […]
Scarcity And Your Association
Scarcity is celebrated in some business models but not in others. For companies like Apple product scarcity works. There are those die-hard Apple fans who camp out and stand in line to get the latest release iPhone. This gives them a story to talk about and to tell themselves. Being part of the launch day experience […]
- « Previous Page
- 1
- …
- 55
- 56
- 57
- 58
- 59
- …
- 62
- Next Page »