It’s easier to talk about the need for change and even how we might make the changes. But actually changing – that’s hard for associations.
Every beloved organization has the 1%. These folks are super engaged, super passionate or super ahead of the curve. They are the hundred skiers skiing the last days of the season on a mountain usually ambushed by 14,000 skiers a day. They are the ridiculously avid gamers who are financially supporting a video game developer years […]
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