Brown fizzy caffeinated sugar water is just a ordinary soda without the Coca-Cola brand. The marketers at Coke, masters at branding, understand how to leverage their brand to earn millions. Here are the steps for making your association’s brand work for you. Learn what the brand stands for 1. Talk to members and find out […]
Tell your best story
Here’s a powerful thought from a well known marketing copywriter, Ash Ambrige, CEO House of Moxie, Inc.- Don’t think about what your product or service does–think about how it’ll help them become the person they want to be, and then figure out what you can say to appeal to that desire. Too often we market […]
Branding Yourself
You have something in common with the largest corporations around the globe. They have a brand and so do you. A brand is nothing more than others perceptions. If you polled 500 people about Apple you could articulate their brand by sorting for the most often stated attributes. If we talked to 20 of your […]
- 1
- 2
- 3
- …
- 12
- Next Page »