Once upon a time your most valued exhibitors looked forward to each years conference. Now they are worrying about the declining value. What can you do?
Lets grab the latest benchmarking study and see what our members make on average per year. Divide that by 2000 hours, a rough estimate of the hours they work a year. Now we know what an hour of their workday is worth to them. Is it: $20 $45 $70 $150? In fifteen minutes they can […]
H/T to Greenfield Services for using the name Engaging Associations for their Summer summit. We talk about engaging members but what about us association professionals being engaged with our members? Related: What I’ve learned from associations that excel Do our association’s members feel taken care of? Little habits that hurt our associations credibility