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January 14, 2014 By Amanda Kaiser

Why Kodak’s Bankruptcy Matters To Associations

Can you believe that Kodak failed? Kodak was a very strong and trusted brand and brought in billions of dollars in revenue per year but as of 2013 what is left of the company is not much more than a pension plan. There were similar fates for Borders (books) and Smith Corona (typewriters). The one […]

Filed Under: Association Strategy Tagged With: bankrupt, closed, failed, member focused, member-centric, out of business, relevant

January 9, 2014 By Amanda Kaiser

Your Case For Association Change

You see clearly the very large need for change. You can see that the association is not meeting members needs. There some big gaps between what would make the association great and what is currently offered to the membership. If nothing changes, you fear, the association will start the downward spiral. Interestingly you may be […]

Filed Under: Association Strategy Tagged With: change, change agent, culture, influencer, leadership, status quo

January 7, 2014 By Amanda Kaiser

Is Your Association Up For The Sprint Or The Marathon?

Advertising is a sprint. Social media is a marathon. PR is a sprint. Content marketing is a marathon. Replacing revenue is a sprint. Improving member value is a marathon. Launching one new product is a sprint. Developing a new product pipeline is a marathon. Fielding a survey is a sprint. Understanding members needs is a […]

Filed Under: Association Strategy Tagged With: association relevance, member insights, member needs, member research, member value, membership marketing

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