Smooth The Path

Member Informed Strategy, Innovation & Marketing

July 5, 2022 By Amanda Kaiser

Research Says it Might Be Time to Give Your Brain a Break

It feels like it is time for a vacation. I think I may take one and give my brain a break 🙂

Filed Under: Association Marketing

September 14, 2021 By Amanda Kaiser

Too Much Loses Its Meaning

Little unexpected jolts can be exciting in small quantities, but when overused, they overwhelm us.

Filed Under: Association Marketing Tagged With: association culture, attract, emails, engage, ideas, new marketing, video

December 12, 2019 By Amanda Kaiser

How to Write Sunny and Funny Emails to Your Members

The 4-part framework for emails your members will read.

Filed Under: Association Marketing Tagged With: delivering value, email campaigns, email frequency, email marketing, email messaging, member experience, new member onboarding, perception of value

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