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April 15, 2014 By Amanda Kaiser

Is Your Association’s Board Concerned About Advancing The Profession?

Do you find that your association’s board glazes over when you talk about the association’s finances? These folks may be on the board to advance the profession. They may not care about the business of the association but as a staff person you do. At a recent Mid-Atlantic Society of Association Executives event some of […]

Filed Under: Association Leadership Tagged With: association board, association leadership, board culture, board of directors

January 15, 2014 By Amanda Kaiser

Marketing Success is Determined by Organizational Culture

Cross-posted from my guest article on Jamie Notter’s Blog.  We are all inundated with messages about “new marketing.” Experts tell us to try the new marketing strategies because the old are dead. In fact, just about every marketing tactic is changing: Print versus web Traditional media versus social media Push marketing versus pull marketing Marketing […]

Filed Under: Association Leadership, Association Marketing, Member Marketing Tagged With: content marketing, digital marketing, digital media, new marketing, social media, web marketing

December 23, 2013 By Amanda Kaiser

Are Association Professionals Leaning In?

If you have not seen  Sheryl Sandberg’s Ted talk on needing more women leaders; it’s quite powerful. She is starting a movement to keep women in the workplace and grow our presence on boards and in the corner office. Sheryl urges us to keep our foot on the gas pedal and lean into opportunity as […]

Filed Under: Association Leadership Tagged With: commitment, giving it your all, hard work, promote great ideas, success, wins

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