Do you find that your association’s board glazes over when you talk about the association’s finances? These folks may be on the board to advance the profession. They may not care about the business of the association but as a staff person you do. At a recent Mid-Atlantic Society of Association Executives event some of […]
Marketing Success is Determined by Organizational Culture
Cross-posted from my guest article on Jamie Notter’s Blog. We are all inundated with messages about “new marketing.” Experts tell us to try the new marketing strategies because the old are dead. In fact, just about every marketing tactic is changing: Print versus web Traditional media versus social media Push marketing versus pull marketing Marketing […]
Are Association Professionals Leaning In?
If you have not seen Sheryl Sandberg’s Ted talk on needing more women leaders; it’s quite powerful. She is starting a movement to keep women in the workplace and grow our presence on boards and in the corner office. Sheryl urges us to keep our foot on the gas pedal and lean into opportunity as […]