In many associations, there is almost an adversarial tone between the association and exhibitors/sponsors.
Why some decisions seem so bad (but really aren’t).
This makes me wonder because we are separated this year, will there be a new idea decline? Maybe.
It is possible that compounding challenges can temporarily shift our worldview toward negativity.
The trend for consumer-focused organizations is to focus on experience while providing a base-level of value. Is it time for associations to do the same?
If attendee participation is on your list of event goals, consider how you can prime for participation.
Even before one speaker took the stage or a single workshop started, the conference seemed special, full of possibility, adventure, good ideas, and friends I hadn’t yet met.
This is a great time to help reverse the trend of worry, fear, and anxiety. Associations are in a unique position to raise up opportunities, possibilities, and bright spots.
Would some of your virtual attendees feel more comfortable, meet more people, and have fun if they had an assigned role?