Marketing shortcuts can work for corporations but can harm an association’s member engagement.
Members have expectations based on the promises we make. Every promise kept is a step toward engagement.
Technology won’t solve your problems unless the engagement foundation is there first.
What is worrying your members about the certification exam?
Turn disruptions into a trigger to investigate.
Associations can amplify our member’s inner voice which can be bad or good.
Our members might be taking cues from us!
Is your association solving the problem members had 40 years ago? Or 15? Or even 5?
Are we doing problem-solving correctly?