We had friends in for the weekend who were sharing their frustration with their kennel and how they would soon have to find a new one. Their dog always comes back sick and the hours seem to keep changing without warning so when they dropped off their dog Saturday morning they found the pick-up time on […]
Telling Your Story
Great businesses win when they develop fabulous marketing messaging. By messaging, I’m talking about the” what” you’re saying about your business or yourself; not the “how” you are saying it (i.e. signs, brochures, website, etc.) I’ll illustrate the power of a great message with a fictitious example. Jim is a local artist and store owner […]
5 Tips for Editing Your Own Work
Here’s an excerpt from a funny article by Emily Folstad from the Brain Traffic Blog that illustrates a great point: I’m remodeling my house. So, I’ve been spending a lot of time on Craigslist looking for materials, appliances, and furniture. A while back, I ran across this ad for a microwave: You might notice the […]
The Cobbler’s Shoes
On my way to work every day I pass by the office of a landscape design/yard care business. Out front there is a large, easy to read, beautiful sign. The sign itself is great but, it is posted on a rocky, muddy lawn with one dead tree. It has been like this for years. On the same […]
Get Found on Google
Completing a Google Places listing is a quick and powerful way to build your web presence and is particularly useful if you have a physical location. This easy project will help put your business in front of many more potential customers and it’s free. Google pulls from Google Places to power Google Maps and Google search. […]
How Do I Get Customers?
I am already bumping my first scheduled article for this one. I got my first reader question (thanks Dad) and it is an important question for all business owners. How do I attract my first customers? I just started this blog so, how do I build an audience? My Dad’s friend is starting a handyman business and how does he […]
Welcome to My New Website!
Wow! This site is finally live. I know this is just the start of the journey but, I’ve put in a lot of time and hard work in just getting to this point so I’m going to celebrate! Yeah! This winter my husband and I were on a walk in the woods and I was, […]