If you don’t have a website just yet, it is still good to have a web presence. There are a lot of easy, non-technical options to consider. If you are selling a business service, like consulting, consider building a robust personal profile on LinkedIn. If you are selling services like yoga classes or house repair […]
Better Marketing with Video
Have you ever thought of what you could “say” in a video that you can’t say in an e-mail, print ad or on your website? You can: • demonstrate how a product works • give someone a sense of your store or event or space • impart a sense of who you are • show […]
Below the Fold
Have you heard of the term “below the fold”? It’s pulled from newspapers. Articles above the actual fold in the middle of the newspaper get more attention. This term is also used for websites. So “below the fold” is anything that you have to scroll down to see – and the mechanics are the same. […]
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