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February 15, 2012 By Amanda Kaiser

Build a Web Presence Without a Website

If you don’t have a website just yet, it is still good to have a web presence. There are a lot of easy, non-technical options to consider. If you are selling a business service, like consulting, consider building a robust personal profile on LinkedIn. If you are selling services like yoga classes or house repair […]

Filed Under: Attracting Customers, Marketing Ideas, Web Tools Tagged With: credit card transactions, online search, online store front, social media, Web Presence

February 8, 2012 By Amanda Kaiser

Better Marketing with Video

Have you ever thought of what you could “say” in a video that you can’t say in an e-mail, print ad or on your website? You can: • demonstrate how a product works • give someone a sense of your store or event or space • impart a sense of who you are • show […]

Filed Under: Attracting Customers, Branding, Delighting Customers, Developing Solutions, Marketing Ideas Tagged With: Amateur video-making, script, shooting a video, video

February 1, 2012 By Amanda Kaiser

Below the Fold

Have you heard of the term “below the fold”? It’s pulled from newspapers. Articles above the actual fold in the middle of the newspaper get more attention. This term is also used for websites. So “below the fold” is anything that you have to scroll down to see – and the mechanics are the same. […]

Filed Under: Avoiding Business Problems, Marketing Ideas, Web Tools Tagged With: effective website, homepage, website

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