Google, Facebook, and many more tech companies are fighting for your time. Experts are making tweaks here and there to ensure you log in often and stay as long as possible. Keeping your eyes glued to their app means more opportunities for their advertising to work, allowing them to rake in revenue.
In a recent post, Chris Bent, founder of Piccles (a super engaging virtual group engagement tool), wished that search would serve up more good, inspirational content, not just the junk designed for “attacking our attention” (I like his phrase). Engagement with these platforms can be one-sided. Good for the platform and, at a certain point, bad for the user.
I’ve been thinking about how member engagement also, is a fine line. We want to create an excellent experience for members because great experiences can help them engage with each other and us and hopefully ultimately improve individuals, companies, professions, and industries. But, could our engagement tactics go a little too far, like the rabbit hole of TikTok? Sure.
As we think about how to increase registrations or add gamification or launch a new product – it’s worth asking, is this nudge really good for members?