Wedding DJs should probably become psychologists, but that’s a story for another time.
A wedding DJ was setting up for an outdoor gig when my dad and I happened to stroll past. We made eye contact, and that was all this super outgoing gentleman needed to regale us with at least 13 stories of his professional experience. Often he said the bride or groom like to pick their songs, which in his estimation is a minefield for unhappiness.
He always asks them what their wedding music goal is. Is the goal to listen to all of their favorite songs? Or is the plan to get everybody dancing? If the couple’s goal is the former, he’s happy to play anything on their list. But if the goal is dancing, he tries to suggest no-fail dance songs. Heeeeyyyy Macarena, AY!
Music sets the tone and can augment or detract from the kind of wedding a couple wants. There are lots of ways to set the tone. Restaurants, boutiques, and galleries set the tone with lighting. Marketers use color and carefully written copy to set the tone.
Tone can signal to members what to expect or even how to behave. It’s worth asking how you want your members to feel when they attend their first event, visit your website, or read their first white paper. Once you’ve answered that question, go about pulling all the levers to create the tone that will make for the best experience.