Driving on the thruway near the Delaware shore is an unusual treat. Delaware DOT’s road signs break up the monotony with a funny take on the usual urgings not to drive back from the beach like an angry steer during Spain’s annual Pamplona Bull Run.
Every 30 miles or so, a giant black electronic billboard with yellow letters provides a little eye candy. “Blinker Fluid is Free – Use it” is my favorite. “Camp out in the parks, not the left lane” is a worthy runner-up, and my inner nerd likes, “Save warp speed for Captain Kirk.” It’s challenging to devise short puns that are not too distracting but catch drivers’ eyes. Are these signs changing behaviors and saving lives? No one shares that data in any of the articles I’ve read, but I love that state highway administrators are finding ways to be more engaging.
Engagement doesn’t need to be expensive or super time-consuming. We can improve every single member interaction with just a tad bit of extra effort.