Smooth The Path

Member Informed Strategy, Innovation & Marketing

August 22, 2022 By Amanda Kaiser

Cultivating Engagement One Nudge at a Time

Often simple little nudges drive engagement. A big, genuine smile can reduce an attendee’s nerves. A few sentences of small talk help first-timers initiate conversations with others. Personal welcomes may energize a new member to learn more. Quick, easy opportunities to participate spur people to participate later on. There are hundreds of ways to nudge engagement, and I’ve been preparing to share these ideas with you.

I am announcing a new book for the association community!Publishing Valentine’s Day 2023, Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community, is about the art of cultivating human connection (even when organizations are your members). The book travels through the six stages of engagement and illuminates why members make those lean-in or bail-out decisions. Using stories from over 473 members, anecdotes from association staff and volunteers, and a few of my own experiences, I explore how we can draw members into our community.

You’ll see many changes in the coming months, including a new website, keynotes, workshops, videos, and resources. If you get this article via email, you’re already signed up to get book alerts; if not, head over to this link, add your email address, and hit subscribe.

I can’t wait to share more with you!

Filed Under: Member Engagement Tagged With: attendee engagement, belonging, community, connection, early engagement, Elevating Engagement, engagement process, Home - Featured, member engagement, new member engagement

Follow

  • Facebook
  • LinkedIn
  • Twitter
  • YouTube

Sign up for member insights & association inspiration.

Work With Me

Recent Posts

Association Strategy
Association Marketing
Association Innovation
Association Leadership
Association Value
Member Experience

Member Engagement
Member Research
Member Insights
Conference
Membership

Copyright © 2023 Amanda Kaiser