If you happen to be watching Brene Brown’s Atlas of the Heart on HBO, you might have noticed that the show was taped in Texas at her alma mater. Why go through all the trouble? I imagine that it would have been easier for the studio execs to record the show in Los Angeles or New York in a ready-made studio theater. I suspect the producers were giving Brene a home-court advantage. They wanted an audience who knew her work and loved her, so their body language and participation would improve the show.
Every time we ask members and potential members for feedback or insights or to collaborate with us, we have a decision to make. Should we take the home-court advantage, or shouldn’t we?
In the association world, home-court advantage is running focus groups at an annual conference. It’s bringing the board to the headquarters. It is picking influencers we know who will be friendly to our latest endeavor. Often, the home-court advantage helps us reach our goals faster and easier. And sometimes, the home-court advantage can give us a false positive.
Unlike little league teams, we get to choose when we want to use our home-court advantage. Do you need an insider’s view or helpful support? Do you need to engage your innovators, sponsors, or evangelists? Go home-court.
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