“Hey, when do you plan to run that great survey again?” a friend and Director of Membership & Marketing recently asked me.
Today is the day! Horray! Take me to the survey.
Dynamic Benchmarking and I have been hard at work updating the New Member Engagement Study because so many friends and colleagues in the field have been asking about it.
We do not want to rinse and repeat the original study. We want to cover all the new strategies and tactics associations are using today for new member onboarding, orientation, and welcoming. During the last few weeks, nearly 20 leaders reached out through Collaborate, posts, and emails telling us about their experiments and success stories. We’ve incorporated all this great new stuff into the survey, made it more accessible, and shortened it a bit.
And now it is time to launch the study (our baby) back into the world.
We are super curious about your new member engagement plans. Take this survey, and we will provide you with data, insights, and tips for significantly increasing new member retention no matter the size or type of your association.