There’s a voice telling you that this new thing is not going to work. The voice logically explains that your goal is too difficult, time-consuming, expensive, inconvenient, or uncomfortable. When you don’t listen, the voice will silkily tell you that that goal is not for you. It might even suggest another task like, “don’t you want to tackle your overflowing inbox” instead? You still don’t listen to the voice, so the voice gets louder and nastier as it volleys its first attack, “who do you think you are to attempt something like this?”
The voice is wrong. It is a false voice, and it is likely a relic. Seth Godin calls the voice the Lizard Brain. Steven Pressfield calls it The Resistance. Our amygdala desperately wants to keep us safe from saber tooth tigers in a world where staying small and quiet is more dangerous than tigers.
Not only is there a voice in your head. There are voices in everyone else’s heads, too. Everyone on your staff, serving on the board, leading committees, and in your membership have their own voices in their heads. It appears that all of these voices, mine, yours, and theirs, can talk to each other because they often collude.
You manage to fight off your voice long enough to contribute your new idea to the group. But then everyone else’s voice will analyze the new idea seeking the weak spot. “We’ve tried it, and it didn’t work,” or they might say, “where will we find the time to do that?”
Trying new things is challenging but becomes extra tricky when our voices combine and spew their warnings in mass. Could educating every staff and board member about The Voice give everyone a way to name the powerful force that keeps smacking down new ideas in your association?