Complexity loves to thwart decision-making. Complexity builds a house of cards, so we feel we can’t move one thing without impacting everything else. Stalling forward movement is complexity’s fundamental desire.
Associations are complex creatures. Each department could be a stand-alone organization. Some associations serve many member segments, some with competing interests. Websites contain 20,000+ pages of content. AMS stager under the diversity of data they house.
One way to battle complexity is to try on different lenses to find one small solution that can propel the organization onward, even if it is just an inch at first. Start by asking yourself or your staff some questions:
- Which member segment is most important to the future?
- What spark of interest from members have you seen recently?
- Is there a topic or trend all of your members are interested in right now?
- If you could only try one new experiment in the next two months, what would it be?
- What is the current mood of your membership like right now, and how might you help them feel more positive?