Smooth The Path

Member Informed Strategy, Innovation & Marketing

March 3, 2022 By Amanda Kaiser

So We Are Super Curious

Just last week, an association executive asked me, “when are you going to update the data for that new member study you all did way back when?” The week before, two people asked a similar question. We also noticed a robust flurry of conversation whenever someone asks about new member engagement on a public forum. New member engagement is once again a big topic.

Just like virtual conferences have evolved during the last few years, we suspect the strategies that support new member engagement have progressed too. We wonder what new member onboarding, orientation, and welcoming strategies you are trying out today.

Dynamic Benchmarking and I have decided to reboot the New Member Engagement Study. It is officially time!

But before we deploy it to the world, we would like to pick all your beautiful brains.

Did you recently read about a strategy that is tickling your mind? Did you hear about that association down the street trying a nifty new video technique to engage new members? What is your brother’s second cousin-twice-removed sister doing with her member organization’s onboarding program?

We want to ensure the study includes the latest and most fabulous ideas, so we have a question for you:

What new strategies, tips, and tactics have you heard about, would like to try, or have implemented to engage new members? 

Please drop me a note. (Email subscribers, hit reply and website visitors head over to Contact Me.) Your response can be super short, like “we are trying customized video.” Or lengthy is good too.

We can’t wait to hear from you!

Filed Under: Member Engagement Tagged With: first impressions, new member engagement, new member experiences, new member onboarding, new member welcoming, welcome, welcoming

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