Sometimes innovation comes in the form of mashups. What are mashups, you wonder? Mashups combine two different, well-known ideas that create a third and new entity.
That’s what Sam Greenspan did in the utterly absorbing podcast Bellwether. Each show features a contemporary, deeply researched news story wrapped in a multi-episode sci-fi narrative. These stories transport the listener into another world and are utterly unlike anything else in the pod-a-sphere.
When looking for the next best thing, there might not be a reason to reinvent the wheel. Instead, you can mashup a few things that work.
Could articles contain short video clips where the interviewee explains one of their thoughts in more detail in their own words? How can we mash up the best of virtual and in-person events to create a unifying event that feels fresh and exciting? Could we take difficult or negative experiences and mash them up with positive, motivating experiences for members?
As your team brainstorms your next product idea, add mashups as a theme to ideate around.