Most of us are not out there tight rope walking on the edge of innovation every day. We do what we do until we see something that reaches out and grabs our imagination. This new idea ping pongs around inside our brains, and we cannot let it go because we are wondering if it would work for our community.
What if associations firmly stepped into a leadership role for the industry, profession, or field? What if we were the idea-sparkers? Imagine if we were the ones to source the new, innovative, different, mashed-up ideas and demonstrate them to members. Think of the ripple effect that could happen if our members took the best ideas back to their organizations and started innovating.