Do you remember your last trip to Disney World? Disney parks are an AMAZING feast for the senses, literally! (Interesting aside: many decades ago, fake popcorn smell used to be piped into the air, so every sense was engaged, but they don’t do that anymore).
During the first few days visiting Disney, everything is sooooo exciting. The lights, sounds, technology, even the flowers are out of this world. Maybe you are like me, at some point, right around day four or five, all the pageantry becomes slightly overwhelming, maybe even a bit numbing (oh. look. they are going to squirt water at us again).
Little unexpected jolts can be exciting in small quantities, but when overused, they overwhelm us.
A carefully selected emoji used every few texts or so can be impactful. Streams of emoji are not usually that much more meaningful.
A video clip in a presentation can interest viewers, but too many clips might have your participants tuning out.
Too many emails, too much text, too many ads all dull the senses.
The trick is to find the balance for you and your members. Surprises are great. Newness excites. Fun can grab attention. And remember to find the balance between trying just enough new things to be fresh and captivating without overwhelming.
- How to write sunny and funny emails to your members
- That tone could be repelling the very members we are trying to engage
- Duration and communication-type