Smooth The Path

Member Informed Strategy, Innovation & Marketing

June 22, 2021 By Amanda Kaiser

Members Find Talking to You Engaging

I could drive my Subaru around all day, and no one would talk to me, but when we take out my husband’s 1969 Camero, people talk to us all the time. The vintage vehicle makes us more approachable.

Approachable staff and volunteer leaders are engaging for members.

  • Smiling makes people approachable.
  • Quick responses to emails and voicemail help us seem more approachable.
  • Fun clothing and accessories make people more approachable – even shirts that say, “STAFF.”

Approachability is contagious. When staff and volunteer leaders are approachable, other members catch on and become more approachable too.

Related:

  • Are members getting enough stardust?
  • 5 great ways associations become great
  • Tiny kindnesses to improve our member experience

Filed Under: Member Engagement, Member Experience Tagged With: attendee engagement, attendee experience, being approachable, connection, conversation, creating member experiences, kindness, member engagement, new member experiences, personal connection

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