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April 27, 2021 By Amanda Kaiser

Too Much is Riding on This Next….

Some associations have a single value proposition—just one thing, like an event, that delivers most of the value of the membership. Sure the association may offer a handful of benefits, but when you ask members, they get their value primarily from one source. Having a single value proposition is dangerous because when some members don’t love the latest version, their perception of value slips away.

Do you have a sense that too much is riding on the next annual conference, board meeting, or even email? Then probably too much is. How can you give yourself more times at bat? See if you can think of ways to spread out the value members receive.

Related:

  • Members want more meaning
  • Members might need a new way to solve problems
  • Making virtual exhibiting and sponsorship worthwhile

Filed Under: Association Value Tagged With: association innovation, association value, delivering value, discovering value, key value proposition, member value, membership value, perception of value

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