Some associations have a single value proposition—just one thing, like an event, that delivers most of the value of the membership. Sure the association may offer a handful of benefits, but when you ask members, they get their value primarily from one source. Having a single value proposition is dangerous because when some members don’t love the latest version, their perception of value slips away.
Do you have a sense that too much is riding on the next annual conference, board meeting, or even email? Then probably too much is. How can you give yourself more times at bat? See if you can think of ways to spread out the value members receive.