Texting may have been the worst invention ever. Sure we can transmit a thought at the speed of light, but texting communication is fraught with misunderstandings.
Emojis may have been the best invention ever. Those little pictures can convey many feelings from happiness to worry or gratitude, feelings we can’t pack into our three-word responses (or even one letter responses).
No matter the delivery system (text, email, web copy), straight text misses all the feeling, and the flat copy delivers a blah member experience at best or misunderstandings at worst. Try playing with your copy and add a bit of feeling.
Try more punctuation!!! Don’t be afraid to add an ? every so often. And try some more expressive words, so members know how adorably lovable they are.