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February 16, 2021 By Amanda Kaiser

Move Members from Worry and Fear to Opportunity and Possibility

During post-holiday conversations with association colleagues, I have been struck by the number of times people have talked about burn out. Rather than coming back from the holidays ready to go, our community started a bit tired this year. No wonder! Life has been a little heavy recently.

I sense a haze of worry in the people I talk to, and the worry is pervasive found at the family unit, local, national, and global levels. Sensational news amps up that worry, and much of the professional media does the same.

Headlines warn of consolidation, disruption, and technology. Articles imply that we are too slow, late, or small. Titles start with “the dangers of…”, “the crisis looms…”, and “the problems with…”.

This is a great time to help reverse the trend of worry, fear, and anxiety. Associations are in a unique position to raise up opportunities, possibilities, and bright spots. We can convene members to solve big problems, look positively at the future, and motivate each other. And while we are at it, we can bring joy to our members.

What do you say to less fear and more hope?

Related:

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  • Effective association to innovative association at light speed
  • Now you have much more freedom, what are you going to do?

Filed Under: Member Experience Tagged With: association strategy, fear, innovation, opportunity, solutions, tone, worry

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