Smooth The Path

Member Informed Strategy, Innovation & Marketing

December 1, 2020 By Amanda Kaiser

Associations of the Future

Meredith Low and I have known each other for years. I remember reading her posts and thinking, “I’ve got to meet this woman. She is brilliant”. We struck up a friendship via the phone, during which we often talked about the future of associations.

It seemed a shame to keep all these big thoughts to myself, so we decided to collaborate on the Associations of the Future series. The series includes two 20-ish minute on-demand videos and followed by one live session where we continue the conversation, answer any questions you may have for us, and where you can weigh in on the opportunities and possibilities for associations.

In today’s episode, I get to interview Meredith about these topics and more:

  • The future is already here, which means we don’t need to predict (which is scary); rather, we need to anticipate.
  • The overarching environmental factors that association leaders may want to start scanning.
  • The transformation many associations have already made to become highly innovative organizations.

You can watch the episode now:

Tune back in Friday, December 4th, for the next short episode, and register to join us live Friday, December 11th.

 

Filed Under: Association Strategy Tagged With: association innovation, association strategy, association value, jobs to be done, member experience, member needs, member value

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